Social Media Management.
A profile with nothing on it costs you conversions you already paid for. People click an ad, check who you are, find a dead account, and leave. That is the real cost of treating social as separate from the advertising.
So we plan content around what the paid media needs it to support, and measure it by whether it helps that work rather than by how many posts went out.
What it includes.
- Content Planning
- Built backwards from what the campaigns need people to believe, rather than forwards from a calendar that has to be filled.
- Community
- Answering the comments and messages that are buying questions in disguise, in the time window where an answer still matters.
- Creative
- Made for the feed it sits in. What works organically usually tells us what will work as an ad, which makes it cheaper to find out.
- Reporting
- What it contributed, stated plainly. Follower counts are context, not a result, and we do not present them as one.
Ready to move the numbers?
Let us talk about your current goals, what is working, what is not, and where the biggest opportunities may be.