Search results are slower to move than an ad account and harder to fake, so these are written the same way we report them: what the site could not be found for, what was changed, and what happened after.
Some of these have a full write up with the audit, every change and a before and after table. Read the case studies.
The site was earning 3.88 thousand clicks off 55.5 thousand impressions, sitting at an average position of 9.6. Close enough to the first page to be visible, far enough down it to be skipped.
PENDING: two or three lines on what was changed.
11x
Clicks from search, 3.88 thousand to 45 thousand
The site was being shown constantly and clicked almost never: 66.8 thousand impressions at a 0.8% click through rate, at an average position of 32.2. Position 32 is the third page, which is a place nobody goes.
PENDING: two or three lines on what was changed.
+49%
Clicks from search, 557 to 830, on fewer impressions
The site was being found, but for a narrow set of searches and not often enough to matter. Just over 900 clicks in three months against 35.8 thousand impressions is a site that shows up and then does not get chosen.
We fixed what was stopping the site being crawled and understood, then rewrote the pages and the titles around what people were actually searching for rather than what the business calls itself. The brand reached number one in Australia in organic search and the top five globally. Linktree acquired Fingertip.com in November 2025.
+377%
Clicks from search, 924 to 4.41 thousand
The site was effectively invisible outside its own name. Three hundred and one impressions in six months means Google was putting it in front of almost nobody, and the handful of clicks it did get were people already looking for the studio by name.
We fixed the technical foundations, then built the pages out around what the studio actually does and where it does it, rather than around the brand name. The aim was to become eligible for searches from people who did not already know the name.
+850%
Impressions, 301 to 2.86 thousand
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