Let’s talk about what is not working.
Tell us where things stand. What you are spending, what it is returning, and the part that has been bothering you. We will look at it properly before we answer.
- Your website, and the account you are running now
- Roughly what you spend each month
- What a customer is worth to you
- What you have already tried
What happens next.
We look before we reply
We go through whatever you have given us access to, or whatever is visible from the outside, so the first conversation is about your account rather than about us.
We come back with a view
What we think is actually holding the numbers back, what we would do about it first, and what that is worth trying. No deck, no ninety minute presentation.
We say so if it is not a fit
If the spend and the goal do not match, or the work would not run well between us, we tell you at that point. It saves both of us six months.