Client Results

Paid Advertising Work.

The figures here are read off the accounts rather than reconstructed afterwards, and the period each one covers is stated. In most of them the win came from fixing what sat around the ads rather than spending more on them.

Some of these have a full write up with the audit, every change and a before and after table. Read the case studies.

Fingertip

Paid AdsProfessional servicesGoogle Ads, YouTube, Conversion tracking, Offer testing, Signup flow

The Problem

Paid acquisition was costing a lot and delivering very little. Around 400 trial and paid conversions a month off roughly $900 of spend, at $2.26 each, and only three visitors in every ten thousand ever became a paying Pro customer. Underneath it, nothing downstream of the click was being measured: subscriptions completed inside a third party CRM that Google never heard back from, so the platform was optimizing against a signal that stopped at the website.

What We Did

We built the tracking first, mapped to the funnel rather than to a single event, so every successful subscription recorded in the CRM was sent back to Google as a signal. Bidding then moved off clicks and onto target cost per acquisition and target return, which only works once the platform can see what a customer is.

Then the parts nobody had touched. Targeting moved from broad to high intent search and lookalikes of existing Pro customers. Creative moved from feature lists to the problem the product solves. The landing page was rebuilt for speed and clarity, and the signup flow went from nine steps to three.

The biggest single win was the offer. We tested a fourteen day free trial against a seven day full Pro trial against three months for a dollar. The dollar offer won outright: it removed the hesitation, it proved commitment early, and it turned free users into paying customers on day one while still feeling low risk. Linktree acquired Fingertip.com in November 2025.

20x

Conversions, roughly 400 a month to 8.82 thousand

November 2024, against September and October 2024

93% down
Cost per acquisition, $2.26 to $0.17: 0.2%
Visitor to paying customer, up from 0.03%: 84% down
Average cost per click, $0.38 to $0.06

Google Ads for Fingertip: average cost per click $0.06 down $0.31, conversions 8.82 thousand up 8.43 thousand, cost per conversion $0.17 down $2.11, cost $1.52 thousand up $641. — Google Ads, current period against the previous one

River Oaks Drip Spa

Paid AdsWellness & HealthcareGoogle Ads, Account restructure, Conversion tracking

The Problem

We took the account over from another manager. The audit turned up the real problem straight away: conversion tracking had never been set up properly, so nobody could tell which searches were producing bookings. The account had been optimizing toward numbers that did not mean anything.

What We Did

We fixed the tracking first, so every booking and call was attributed to the search that caused it. Then we restructured the campaigns and rebuilt the keyword strategy around the terms that convert, and cut the ones that had been quietly absorbing budget.

+231%

Conversions, 47.75 to 158.25

4 May to 7 September 2026, against the preceding period

14.76%
Conversion rate, up from 6.44%: 5.87%
Click through rate, up from 3.85%: 5% fewer
Impressions, so this is not extra reach

Google Ads overview for River Oaks Drip Spa: 1.07 thousand clicks up 331, click through rate 5.87 percent up 2.02 points, 158.25 conversions up 110.50, conversion rate 14.76 percent up 8.32 points. — Google Ads performance, current period against the previous one

Modapelle Australia

Paid AdsEcommerce, fashionGoogle Ads, Performance strategy

The Problem

The account was buying conversions at a price the margins could not carry. Cost per conversion sat above $40, and spending more was not making the maths any better.

What We Did

We restructured the account, then audited the conversion tracking and fixed it, so the campaigns were optimizing toward numbers that meant something. Budget and targeting were rebuilt from there, and the products and the offer were audited before more spend went behind them. What came out of it is a blueprint for a campaign that holds up over the long term rather than one that needs constant intervention to stay level.

+28%

Conversion value, on less spend

17 June to 15 September 2026, against the preceding period

3.45x
Return on ad spend, up from 2.62x: $32.74
Cost per conversion, down from $40.34: 2% less
Spent to get there

Google Ads for Modapelle Australia: conversion value 12.1 thousand up 2.66 thousand, actual return on ad spend 344.50 percent up 82.50 points, cost per conversion $32.74 down $7.60, cost $3.5 thousand down $87.20. — Google Ads conversion value and return on ad spend

Lipo24

Paid AdsEcommerce, Health & WellnessGoogle Ads, Performance strategy

The Problem

Returns were steady but every conversion was costing close to €18, which put a ceiling on how far the account could be scaled.

What We Did

We rebuilt the campaign structure and the targeting, then audited the products and the offer before testing anything. Keywords were segregated, and the products were filtered and restructured so spend stopped going to the ones that were never going to sell. The products that had not worked in earlier campaigns were not simply dropped, they were tested again under a different strategy.

17%

Lower cost per conversion

1 July to 1 September 2026, against the preceding period

€14.85
Cost per conversion, down from €17.94: 3.52x
Return on ad spend, up from 3.40x: +6%
Conversion value

Google Ads for Lipo24: conversion value 8.92 thousand up 546.03, actual return on ad spend 351.93 percent up 11.74 points, cost per conversion 14.85 euros down 3.09 euros, cost 2.53 thousand euros up 73.01 euros. — Google Ads conversion value and return on ad spend

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