The Team.
Everyone here was taught the same way and holds the same line: audit before you spend, fix the tracking first, and never report a number you would not act on yourself.
We work remotely, which is a polite way of saying we have never all been in the same room. The only thing it has ever cost us is the group photo.
Eroll
High Commander of Spend
Runs the paid accounts and decides what gets tested next. If your budget moves, he is the one who moved it, and he can tell you why.
Rannyville
Voice of the Council
Your single point of contact. Weekly and monthly calls, reporting, and anything you need chased up all come through her, and she knows the account well enough to answer most of it on the spot.
Louigi
Master of the Search Fleet
Lives in search, shopping, and Performance Max. Keyword structure, match types, bidding, and the negative list nobody else wants to maintain.
Edgar
Oracle of the Index
Technical foundations first, then the content that earns the position. Site health, search intent, and the local listings that quietly bring in nearby customers.
Fiona
Keeper of the Coin
Handles the money side of the agency. She is the reason everyone else gets to stay in the accounts rather than in a spreadsheet.
Java
Guardian of Morale
Does not read the reports, does not join the calls, and has never once been asked to explain a dip in performance. Morale is her department and she has not missed a target yet.
Ready to move the numbers?
Let us talk about your current goals, what is working, what is not, and where the biggest opportunities may be.