Client Results

Our Work.

Campaigns, websites, and systems built around outcomes we could measure. In every one, the win came from fixing what sat around the ads rather than spending more on them. The figures below are read straight off the accounts.

Some of these have a full write up with the audit, every change and a before and after table. Read the case studies.

Fingertip

Paid AdsProfessional servicesGoogle Ads, YouTube, Conversion tracking, Offer testing, Signup flow

The Problem

Paid acquisition was costing a lot and delivering very little. Around 400 trial and paid conversions a month off roughly $900 of spend, at $2.26 each, and only three visitors in every ten thousand ever became a paying Pro customer. Underneath it, nothing downstream of the click was being measured: subscriptions completed inside a third party CRM that Google never heard back from, so the platform was optimizing against a signal that stopped at the website.

What We Did

We built the tracking first, mapped to the funnel rather than to a single event, so every successful subscription recorded in the CRM was sent back to Google as a signal. Bidding then moved off clicks and onto target cost per acquisition and target return, which only works once the platform can see what a customer is.

Then the parts nobody had touched. Targeting moved from broad to high intent search and lookalikes of existing Pro customers. Creative moved from feature lists to the problem the product solves. The landing page was rebuilt for speed and clarity, and the signup flow went from nine steps to three.

The biggest single win was the offer. We tested a fourteen day free trial against a seven day full Pro trial against three months for a dollar. The dollar offer won outright: it removed the hesitation, it proved commitment early, and it turned free users into paying customers on day one while still feeling low risk. Linktree acquired Fingertip.com in November 2025.

20x

Conversions, roughly 400 a month to 8.82 thousand

November 2024, against September and October 2024

93% down
Cost per acquisition, $2.26 to $0.17: 0.2%
Visitor to paying customer, up from 0.03%: 84% down
Average cost per click, $0.38 to $0.06

Google Ads for Fingertip: average cost per click $0.06 down $0.31, conversions 8.82 thousand up 8.43 thousand, cost per conversion $0.17 down $2.11, cost $1.52 thousand up $641. — Google Ads, current period against the previous one

UA Worldwide

SEOEcommerce, apparelTechnical SEO, On page optimization, Content

The Problem

The site was earning 3.88 thousand clicks off 55.5 thousand impressions, sitting at an average position of 9.6. Close enough to the first page to be visible, far enough down it to be skipped.

What We Did

PENDING: two or three lines on what was changed.

11x

Clicks from search, 3.88 thousand to 45 thousand

Last six months, against the previous six months

+435%
Impressions, 55.5 thousand to 297 thousand: 15.2%
Click through rate, up from 7%: 5.3
Average position, up from 9.6

Google Search Console for UA Worldwide: 45 thousand total clicks against 3.88 thousand in the previous six months, 297 thousand impressions against 55.5 thousand, 15.2 percent average click through rate against 7 percent, average position 5.3 against 9.6. — Google Search Console, last six months against the previous six

Cockatoo Cocktails

SEOEcommerce, drinksTechnical SEO, On page optimization, Content

The Problem

The site was being shown constantly and clicked almost never: 66.8 thousand impressions at a 0.8% click through rate, at an average position of 32.2. Position 32 is the third page, which is a place nobody goes.

What We Did

PENDING: two or three lines on what was changed.

+49%

Clicks from search, 557 to 830, on fewer impressions

Last three months, against the same three months last year

21.1
Average position, up from 32.2: 1.9%
Click through rate, up from 0.8%: 35% fewer
Impressions, 66.8 thousand to 43.4 thousand, so this is not extra reach

Google Search Console for Cockatoo Cocktails: 830 total clicks against 557 in the same period last year, 43.4 thousand impressions against 66.8 thousand, 1.9 percent average click through rate against 0.8 percent, average position 21.1 against 32.2. — Google Search Console, last three months against the same period last year

Fingertip

SEOProfessional servicesTechnical SEO, On page optimization, Content

The Problem

The site was being found, but for a narrow set of searches and not often enough to matter. Just over 900 clicks in three months against 35.8 thousand impressions is a site that shows up and then does not get chosen.

What We Did

We fixed what was stopping the site being crawled and understood, then rewrote the pages and the titles around what people were actually searching for rather than what the business calls itself. The brand reached number one in Australia in organic search and the top five globally. Linktree acquired Fingertip.com in November 2025.

+377%

Clicks from search, 924 to 4.41 thousand

October to December 2024, against July to September 2024

+161%
Impressions, 35.8 thousand to 93.4 thousand: 4.7%
Click through rate, up from 2.6%: 16.2
Average position, from 16.5, averaged across every query the site appears for

Google Search Console for Fingertip, 1 July to 30 September 2024: 924 total clicks, 35.8 thousand total impressions, 2.6 percent average click through rate, average position 16.5. — Before, 1 July to 30 September 2024

Google Search Console for Fingertip, 1 October to 31 December 2024: 4.41 thousand total clicks, 93.4 thousand total impressions, 4.7 percent average click through rate, average position 16.2. — After, 1 October to 31 December 2024

Solstice Studio

SEOCreative studioTechnical SEO, On page optimization, Local search

The Problem

The site was effectively invisible outside its own name. Three hundred and one impressions in six months means Google was putting it in front of almost nobody, and the handful of clicks it did get were people already looking for the studio by name.

What We Did

We fixed the technical foundations, then built the pages out around what the studio actually does and where it does it, rather than around the brand name. The aim was to become eligible for searches from people who did not already know the name.

+850%

Impressions, 301 to 2.86 thousand

Last six months, against the previous six months

+184%
Clicks, 64 to 182: 6.4%
Click through rate, down from 21.3% on a far wider set of searches: 10.5
Average position, from 10, so the reach came before the ranking

Google Search Console for Solstice Studio: 182 total clicks against 64 in the previous six months, 2.86 thousand impressions against 301, 6.4 percent average click through rate against 21.3 percent, average position 10.5 against 10. — Google Search Console, last six months against the previous six

River Oaks Drip Spa

Paid AdsWellness & HealthcareGoogle Ads, Account restructure, Conversion tracking

The Problem

We took the account over from another manager. The audit turned up the real problem straight away: conversion tracking had never been set up properly, so nobody could tell which searches were producing bookings. The account had been optimizing toward numbers that did not mean anything.

What We Did

We fixed the tracking first, so every booking and call was attributed to the search that caused it. Then we restructured the campaigns and rebuilt the keyword strategy around the terms that convert, and cut the ones that had been quietly absorbing budget.

+231%

Conversions, 47.75 to 158.25

4 May to 7 September 2026, against the preceding period

14.76%
Conversion rate, up from 6.44%: 5.87%
Click through rate, up from 3.85%: 5% fewer
Impressions, so this is not extra reach

Google Ads overview for River Oaks Drip Spa: 1.07 thousand clicks up 331, click through rate 5.87 percent up 2.02 points, 158.25 conversions up 110.50, conversion rate 14.76 percent up 8.32 points. — Google Ads performance, current period against the previous one

Order Match Wizard

Websites & AppsEcommerce operations, PhilippinesProduct design, Web development, Systems

The Problem

Orders leaving Shopify carried phone numbers and addresses that did not match what J&T expects. A parcel would ship, fail delivery, and come back as a return to sender. The store pays freight both ways and loses the sale, and staff were checking every order by hand against the courier's address list.

What We Did

We built the checking layer that was missing. Every order's phone is normalised to Philippine format and its address is matched against J&T's own reference data, with an alias system for the landmark spellings people actually type. Anything doubtful goes to a review queue where staff approve or correct it, and only then is it written back to Shopify, with a full audit trail. Shopify stays the source of truth, and nothing changes without a person agreeing to it.

98%

Of returns caused by address mismatch between Shopify and J&T, resolved

90 of 110
Orders arriving with something to fix: Every order
Phone and address checked before dispatch: Full trail
Each correction tied to the person who made it

The Order Match Wizard order queue: 110 orders in total with 90 needing review, 13 that cannot be delivered, and 2 quarantined. One order is flagged for address formatting and a city that does not match the address. — The order review queue. Customer name, phone, and address are demo values, everything else is the live account.

UA Worldwide

Websites & AppsEcommerce, apparelWeb Design & Development, Shopify, Custom Liquid

The Problem

The site had been hacked and was left broken. Patching what remained was never going to make it trustworthy again, and a storefront people do not trust is a storefront people do not buy from.

What We Did

We rebuilt it rather than repaired it, written in custom Liquid rather than assembled from a bought theme, and used the rebuild to improve the functions instead of reproducing what had been there before.

Rebuilt

After the site was hacked and left broken

Not patched
A compromised site does not become trustworthy by being repaired: Custom Liquid
Written for the store rather than assembled from a theme: Enhanced
Functions improved on the original rather than copied

The rebuilt UA Worldwide storefront, showing the product grid. — The rebuilt storefrontScroll inside the window to see the whole page

Modapelle Australia

Paid AdsEcommerce, fashionGoogle Ads, Performance strategy

The Problem

The account was buying conversions at a price the margins could not carry. Cost per conversion sat above $40, and spending more was not making the maths any better.

What We Did

We restructured the account, then audited the conversion tracking and fixed it, so the campaigns were optimizing toward numbers that meant something. Budget and targeting were rebuilt from there, and the products and the offer were audited before more spend went behind them. What came out of it is a blueprint for a campaign that holds up over the long term rather than one that needs constant intervention to stay level.

+28%

Conversion value, on less spend

17 June to 15 September 2026, against the preceding period

3.45x
Return on ad spend, up from 2.62x: $32.74
Cost per conversion, down from $40.34: 2% less
Spent to get there

Google Ads for Modapelle Australia: conversion value 12.1 thousand up 2.66 thousand, actual return on ad spend 344.50 percent up 82.50 points, cost per conversion $32.74 down $7.60, cost $3.5 thousand down $87.20. — Google Ads conversion value and return on ad spend

Lipo24

Paid AdsEcommerce, Health & WellnessGoogle Ads, Performance strategy

The Problem

Returns were steady but every conversion was costing close to €18, which put a ceiling on how far the account could be scaled.

What We Did

We rebuilt the campaign structure and the targeting, then audited the products and the offer before testing anything. Keywords were segregated, and the products were filtered and restructured so spend stopped going to the ones that were never going to sell. The products that had not worked in earlier campaigns were not simply dropped, they were tested again under a different strategy.

17%

Lower cost per conversion

1 July to 1 September 2026, against the preceding period

€14.85
Cost per conversion, down from €17.94: 3.52x
Return on ad spend, up from 3.40x: +6%
Conversion value

The Sydney Student Living site, leading with accommodation photography and locations. — The siteScroll inside the window to see the whole page

Ready to move the numbers?

Let us talk about your current goals, what is working, what is not, and where the biggest opportunities may be.

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