Free Google Shopping Product Title Editor.
Export your products from Merchant Center, drop the file in, and every title is rebuilt from the columns already in it. A Merchant Center export is a table, not a list of titles: brand, gender, colour, size and material each sit in their own column because Google asked for them as attributes, so the title can be rebuilt from data that is already correct rather than guessed at. The new titles come back in the order Google recommends for the category, cleaned of promotional text and block capitals, as a supplemental feed you can upload straight back.
Free, no sign up, no email. It runs in your browser, so nothing you type is sent to us or to anyone else.
3 rows. Columns found: Brand, Gender, Product Type, Colour, Size, Material. 3 rebuilt from those columns.
Brand + Gender + Product Type + Colour + Material + Size · the order decides which part survives when the title is cut.
3 of 3 changed
Leather Jacket, Black - FREE SHIPPING!
Modapelle Women's Outerwear Jacket Black Lambskin Leather Medium
64 / 150 · built from brand, gender, product type, colour, material, size
MODAPELLE WOMENS COAT BROWN LARGE
Modapelle Women's Outerwear Coat Brown Wool Large
49 / 150 · built from brand, gender, product type, colour, material, size
Silk scarf
Modapelle Women's Scarf Ivory Silk One Size
43 / 150 · built from brand, gender, product type, colour, material, size
The supplemental feed is the two columns Merchant Center wants, id and title. Upload it as a supplemental source and it overrides the titles on your primary feed without touching the store. Read a sample before you upload: this reorders and cleans, it cannot judge whether a product type is the right one. Nothing you paste or drop leaves your browser.
How this works.
Your feed already knows the answer
The reason most title tools are disappointing is that they read the title. A title is the one field where the information has already been flattened, so reading it means guessing which word was the brand and which was the product type, and "Modapelle Leather Jacket" and "Leather Modapelle Jacket" look identical to anything doing the guessing.
A Merchant Center export does not have that problem. Google made you put brand, gender, colour, size and material in their own columns, because those are attributes it wants to filter on. Those columns are correct by construction. So this throws the old title away and rebuilds it from them, in the order the category calls for, and only falls back to reading the title for the columns your particular export turns out not to have.
The order is the whole thing
A Shopping title is not a sentence, it is a sequence of matchable facts, and Google publishes a different recommended order per category. Apparel leads with brand, then gender, then product type, because somebody shopping for clothing searches by all three. Electronics puts the model number early, because a model number is the most specific thing a buyer can type. Consumables end with weight or count, because that is what decides between two otherwise identical listings.
Getting the order wrong rarely gets a product disapproved. It gets it shown for the wrong queries, or cut off before the part that would have won the click, which is harder to notice and more expensive.
Two limits, and only one of them is the real one
Merchant Center accepts 150 characters, and that is the number people build against. The number that decides the sale is closer to 70, which is roughly what a shopper sees before the title truncates in most placements. Everything past that mark is greyed out in the results here for exactly that reason.
Both are worth using. Everything inside the first 70 is what gets read, so brand, product and the deciding attribute belong there. Everything between 70 and 150 is still indexed and still helps you match a longer query, so it is worth filling with the attributes that did not make the front.
What it cleans on the way through
Promotional text is the one Google will actually reject: free shipping, sale, best price, a percentage off. Those belong in a promotion, not a title. Block capitals will not usually get you disapproved but they read as shouting and waste characters that could have carried an attribute, so a shouted word comes back in sentence case and a genuine acronym like USB or XL is left alone.
Two quieter fixes matter more than they sound. Repetition is spent characters: a material of "Leather" is dropped when the product type already says "Leather Jacket". And the gender column holds Google's codes rather than words, so "female" becomes "Women's", because nobody has ever searched for a female jacket.
Take the supplemental feed, not the spreadsheet
The useful output is the two column file: your product IDs, and the new titles. Merchant Center takes that as a supplemental feed, and a supplemental feed overrides the title on your primary feed without anybody touching the store, the theme or the product records. If the new titles do not perform, you remove the supplemental source and you are back where you started.
That is the difference between a title experiment you can run this afternoon and one that needs a developer. Read a sample of the output before you upload it: this reorders and cleans what your columns actually contain, and it cannot judge whether the product type you chose is the right one. Nothing you upload leaves your browser.
Questions we get asked.
How do I export my product titles from Merchant Center?
- In Merchant Center, open Products, then Feeds, and download the feed you want as a file. A file with the attribute columns still in it is worth much more here than a list of titles, because the titles get rebuilt from those columns. A product export out of Shopify, WooCommerce or any other platform works the same way.
What file formats does it take?
- CSV and TSV, which is what Merchant Center and every ecommerce platform export. Quoted commas, tabs and a byte order mark are all handled. You can also paste straight out of a spreadsheet, and if you paste a plain column of titles with no header row it will say so and fall back to reordering the words already in them.
How long should a Google Shopping product title be?
- Up to 150 characters, which is the Merchant Center limit. Roughly the first 70 are what a shopper actually reads before it truncates, so brand, product type and the deciding attribute go inside that, and the rest carries the attributes that help you match longer queries.
What is the best format for a Merchant Center title?
- It depends on the category, which is the point. Apparel is brand, gender, product type, then attributes. Electronics is brand, model number, product type, then attributes. Hard goods and consumables end with size, weight or count. Using one format across a whole feed is the most common reason a feed matches badly.
Can I put free shipping or a discount in the title?
- No. Promotional text in a title is against Google's policy and is the thing most likely to get a product disapproved. Offers belong in a promotion or in the price fields, where Google can display them properly. Anything promotional found in your columns is stripped out here.
What is a supplemental feed and why does the tool output one?
- A supplemental feed is a small file, matched to your products by ID, that overrides specific fields on your primary feed. It means you can replace every title without editing a single product, and remove it just as easily if the new titles do not perform. That is why the download is two columns, ID and title, rather than a copy of your whole feed.
Is anything I upload stored or sent anywhere?
- No. The file is read in your browser and never leaves it. There is no server behind this tool, no sign up and no email gate.
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