How Fingertip.com cut cost per acquisition by 93% in sixty days.
A SaaS platform was spending nine hundred dollars a month to acquire almost nobody. Sixty days later it was acquiring twenty times as many customers at a seventh of the cost. The biggest single win was not in the ad account at all.
- Fingertip.com
- SaaS, team collaboration
- September to November 2024
- Google Ads, Conversion tracking, Offer testing, Signup flow, Landing pages, SEO
The background.
Fingertip.com is a SaaS platform that helps teams stay on top of projects and communicate without the chaos of scattered messages and endless email chains.
In late 2024 paid acquisition was costing too much while delivering almost no meaningful growth, and least of all where it mattered: paid Pro customers. The money was going out, the clicks were coming in, and almost none of them turned into anyone who paid.
The problem.
Acquiring a single paying customer was both expensive and rare. Three visitors in every ten thousand became a paying Pro customer, on roughly nine hundred dollars of monthly spend.
The audit found seven things standing in the way of profitable growth, and only two of them were in the ad account. The rest were what happened after the click: the page, the offer, and a signup flow that asked for nine steps before anyone had decided anything.
- $0.38
- Average cost per click
- ~400
- Monthly trial and Pro conversions
- $2.26
- Cost per acquisition
- 0.03%
- Visitor to paying Pro customer
What we did.
Tracking mapped to the funnel
- Every successful subscription recorded in the third party CRM was sent back to Google as a signal. Until that existed, the platform was optimizing against a number that stopped at the website and had no idea which clicks became customers. Everything after this depended on it.
Targeting narrowed to intent
- Broad, low intent audiences were replaced with high intent search and lookalikes built from existing Pro customers. Reaching more people was never the problem. Reaching the right ones was.
Creative rewritten around the problem
- Generic, feature heavy ads gave way to messaging about the pain the product removes, backed by customer testimonials and clear before and after proof.
Landing page rebuilt
- The old page was slow and cluttered. The rebuild was for speed, clarity, and the trust signals that let a stranger believe a claim.
Signup cut from nine steps to three
- The onboarding flow asked for nine steps. It was redesigned into three. This was one of the two changes that moved the numbers most, and it happened nowhere near the ad account.
Three offers tested against each other
- A traditional fourteen day free trial, a seven day full featured Pro trial, and three months for a dollar each. The dollar offer won outright. It removed the hesitation, proved commitment early, and lifted both completion rate and long term retention.
Free trial replaced with a paid entry point
- The free trial structure delayed monetisation. The winning dollar offer turned free users into paying customers on day one while still feeling low risk to the buyer.
Bidding moved onto revenue events
- Bidding had been optimizing for clicks. It moved to target cost per acquisition and target return on ad spend, optimized specifically for paid conversions, which only works once the tracking above is in place.
The results.
| Average cost per click | $0.38 | $0.06 | Down 84% |
|---|---|---|---|
| Monthly conversions, trial and paid Pro | ~400 | 8,820 | 20x |
| Cost per acquisition | $2.26 | $0.17 | Down 93% |
| Visitor to paying Pro customer | 0.03% | 0.2% | Nearly 7x |
| Monthly spend | ~$900 | ~$1,520 | Up $620 |
What it added up to.
Both periods count the same thing, trial plus paid Pro conversions, so the twentyfold rise is a real rise rather than an artefact of counting more events. The conversion rate settles it either way: a rate cannot be inflated by tracking more.
Spend went up, which is worth saying plainly. It went up by about six hundred and twenty dollars, and it bought twenty times the customers at a ninety three percent lower cost each.
Alongside the paid work, the site was taken to number one in Australia in organic search and into the top five globally. The combination of efficient acquisition and that visibility made the business an attractive target. Linktree acquired Fingertip.com in November 2025.
In their words, not ours.
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